Who we are
50 years of environmental conservation
WWF came into existence on 29 April 1961, when a small group of passionate and committed individuals signed a declaration that came to be known as the Morges Manifesto.
This apparently simple act laid the foundations for one what has grown into the world's largest independent conservation organization.
More then 50 years on, the black and white panda is a well known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions.
The world on which we live
Having invested well over US$1 billion in more than 12,000 conservation initiatives since 1985 alone, WWF is continually working to bring a balance between our demands on our world, and the variety of life that lives alongside us.
What is the story behind the panda logo of WWF?
The inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1961, when WWF was being created.
Aware of the need for a strong, recognizable symbol that would overcome all language barriers, WWF's founders agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent logo.
The first sketches were done by the British environmentalist and artist, Gerald Watterson.
Based on these, Sir Peter Scott, one of those founders, drew the first logo, and said at the time... "We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs."
The black-and-white panda has since come to stand as a symbol for the conservation movement as a whole.
WWF Hungary was founded in 1991. In the past 21 years we've been working on protecting our biodiversity by focusing on freshwaters, forests and priority species. We are also fighting against climate change and we support WWF's conservation work as well. We successfully colonized the Danube with beavers, and helped develop the Danube Strategy, as well as organizing project on our two biggest rivers, Tisza and the Danube. Our biggest field program is the rehabilitation of Liberty Island. Thanks to our forest program we saved the Csarna-valley, a protected virgin forest, which is the home of many endangered species and also the Hungarian lynx. Every year we participate in WWF Earth Hour to raise awareness on the effects of climate change.
If you want to learn more about WWF's work go to panda.org